Fujifilm believes that can cultivate this strong relationship with crop sensor cameras.ĪPS-C cameras are smaller than full-frame cameras. The effort into a thoughtful choice strengthens the relationshipīetween the buyer and their purchase. Without the constant anticipation in the crop sensor market consumers are forced to spend more time learning about the options and really choosing what is best for them, not just what is new or trendy. With all the excitement about full-frame cameras, photographers always know what will be released next and manufacturers are constantlyĭeveloping the next release.
If you don’t know already, Fujifilm has proven that there are some great benefits to rejecting the full-frame market.
Fuji full frame 2016 plus#
Of Fujifilm’s medium format beasts for all the benefits of full-frame, plus more! IfĬonsumers want a full-frame Fujifilm camera, they need only look to one Obviously, there would also be the need to invest in bigger, heavier lenses when making the upgrade. A full-frame camera could be mistaken as a dip in the quality of their APS-C cameras, leaving a large portion of their consumers confused. Would thus-far loyal customers perceive the company if they released aįull-frame camera? Consumers who have been devoted to Fujifilm may lose confidence in their investment if Fujifilm were to all of a sudden offer full-frame, after so long without it.įujifilm doesn’t use crop sensor cameras to reach more customers. Their cameras are known for their quality they’ve just chosen to use crop sensors.
Fuji full frame 2016 upgrade#
Several manufacturers make crop sensor cameras, but those models are mostly seen as entry level, to use until you can upgrade to full-frame. Furthermore, they believe that selling a full-frame camera would cannibalize sales of their current stellar lineup.įujifilm is dominating the APS-C market. The cost to develop and bring to market a full-frame camera is beyond their ambition and not on their agenda.
They believe they don’t have the history in the market to justify full frame products. Some consumers would love to see a full-frame offering from Fujifilm
They will not be joining the full frame market, ever. Why doesn’t Fujifilm make full-frame cameras? Given their excellence and dominance of full-frame cameras, shouldn’t they offer at least one full frame camera? According to them, no.
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