Brown is common in nature and it has meanings such as natural, wholesome, protective, which is why it would be a good color for products or services that are related to food, natural products, environment etc. In the end, what color is the chocolate, coffee, and dark beer? Color brown in branding and marketingīeing associated with reliability, trust, loyalty, brown represents brands such as Hershey’s, UPS, J.P. Brown reassures people that their past disappointments would not be repeated again. Having brown represent your business means that you are confident, reliable, responsible, sincere, and that there is no room for false promises in your business. Color brown in businessīrown is not liked by many people, but it is one of the colors that guarantees loyalty, trust, maturity, strength. It also likes to have control over things, it doesn’t provide spontaneity, because of which, it is sometimes hard to like color brown. It prefers functioning on their own because it doesn’t like surprises. That is why color brown can evoke feelings of sadness, numbness, emptiness.īrown can be isolated and match badly with other colors. Sometimes it is associated with passiveness. Brown cannot produce any surprising effects.
Negative characteristics of color brownĬolor brown is considered dull by many, even though it is one of the most dominant color on the planet. Even if sometimes they seem rigid, especially in a working environment, browns have a way of showing their warm and kind side. They make it easy for people around them to open up, and seek encouragement and support. As friends, they are loyal and trustworthy. Browns enjoy physical comfort and simplicity. They like structure and predictability, so adventurous lifestyle doesn’t really suit them.Īt the same time, they are quite friendly, open, approachable. They are usually never late, they never miss appointments, and they expect the same from others. Brown personality types belong to a group of reliable and responsible people. When someone hurts browns, they don’t hesitate to stand up for themselves. They believe they should treat others the same way, at least until proven otherwise. They have too much respect for themselves. They simply have high self-esteem and they never let anyone push them around. To some people, they may seem arrogant, but that’s not who they truly are. People with the brown personality type are down-to-earth and confident. Moreover, it always keeps both feet on the ground. However, even when it is out of the spotlight, brown doesn’t lose it’s strength. It is mostly one of the shades that are looking to blend in with the crowd. Dark shades of brown represent wood elements, while light browns stand for earth.īrown is not considered a color that stands out. Brown is also described as a natural color, which inspires warmth and comfort. Therefore, it inspires us to appreciate the small things in life.īrown is not about luxury and extravagant things, but values basic necessities in life. It improves our lives by reminding us about the things that are most important-our connections to earth, home, family. It is viewed as a color that provides safety and security. The psychology of color brownĬolor brown is usually associated with resilience, probably due to its earthy tones. Later on, color brown started representing simplicity, naturalness and wellness. The greatest use of color brown in artworks happened during the 18th century. Monks of the Franciscan order used it as a symbol of their humility and poverty in the Middle Ages. It has been an important part of artworks since prehistoric times. The term was added to languages after red, green, yellow, black, and white. The first recorded use of brown as the specific description for a color was in 1000. Negative characteristics of color brown.
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